ALOHA

I’m a strategic marketing executive, sponsorship expert, and founder of The Shauna Wu Project, a consulting firm dedicated to motorsport marketing, brand partnerships, event activations, and sponsorship strategy. With over 20 years of experience, I have helped brands craft unforgettable experiences, build powerful partnerships, and drive measurable business impact.

I thrive at the intersection of creativity, strategy, and execution, turning ambitious ideas into reality. Whether it’s developing high-profile sponsorships, creating immersive brand activations, or designing world-class event experiences, I bring a visionary, results-driven approach to every project.

Above all, I believe in the power of connection—connecting brands with their audiences, ideas with execution, and vision with results. I am passionate about helping brands break through the noise, drive revenue, and create moments that matter.

MY STORY

From Vision to Execution: A Career Built on Innovation & Impact
My journey began with a passion for creating experiences that inspire, connect, and deliver impact. Over the past two decades, I’ve had the privilege of building and leading marketing teams, launching global sponsorships, and executing award-winning brand activations. From motorsports and entertainment to corporate partnerships and executive engagement, I’ve worked across industries to shape high-performance marketing strategies. I’ve led cross-functional teams of 40+ people, managed multimillion-dollar sponsorship portfolios, and spearheaded partnerships with industry giants like McLaren Formula One Racing, The Seattle Kraken, Climate Pledge Arena, Special Olympics International, and more.

My work has spanned high-growth tech, Fortune 500 brands, and the dynamic world of motorsports, where I’ve helped companies build authentic, high-value connections with their audiences. Now, as the founder of The Shauna Wu Project, I bring this expertise to brands looking to elevate their sponsorship, partnership, and marketing strategies. I specialize in:
✔ Sponsorship & Partnership Strategy – Securing, negotiating, and executing high-value sponsorships that drive real business impact.
✔ Motorsport & Event Marketing – Crafting unforgettable brand activations, hospitality programs, and fan experiences.
✔ Integrated Marketing & Brand Campaigns – Aligning digital, experiential, and content marketing to maximize engagement.
✔ Executive Engagement & Stakeholder Management – Developing strategic initiatives that open doors and drive long-term value.
✔ High-Performance Leadership – Helping brands and teams push creative boundaries, innovate, and execute with excellence.

Let’s Build Something Extraordinary. If you're looking for a trusted strategic partner to take your brand, sponsorship, or marketing initiatives to the next level, let’s connect. Whether you're in motorsports, tech, entertainment, or beyond, I’m here to help you build bold, high-impact experiences that drive growth and deliver results.

🚀 Let’s make an impact together.

Contact

I'm always looking for new and exciting opportunities. Let's connect.

shauna@shaunawu.com